What is Non-Dues Revenue?
Non-dues revenue can be a vitally important source of income for associations. A sound non-dues revenue stream enables associations to keep membership charges from rising and helps bolster various activities which can benefit your association’s members.
There are two basic types of income available to associations:
1. Dues revenue can be defined as revenue earned from charging members a membership fee.
2. Non-dues revenue can be defined as any revenue stream that isn’t earned from a membership fee. This is typically acquired from vendors, advertisers and suppliers and may include income from webinars, books, reports, subscriptions, branded merchandising, advertisements and more.
Beyond a Membership Fee: Why Introduce a New Non-Dues Revenue Stream?
Actualizing non-dues revenue streams can turn membership fees into a less vital part of your association’s budget. This is an obvious advantage for gaining a broader membership base through lower membership fees and bolstering an associations ability to launch new programs and events for its members.
The Challenges of Implementing Non-Dues Revenue
A primary challenge for some associations is to determine how to best apply their current resources for tapping into non-dues revenue steams. This challenge is significant if the association is small or has not yet acquired the staff or skill sets necessary for the roll out of a new income stream project.
TOP NON-Dues revenue ideas
From incorporating impression-based banner advertisements to utilizing giant online advertising platforms such as Google AdWords, your website (and your website traffic) could be a valuable target to some advertisers.
Affiliate Marketing
DIY Banner Advertisements
DIY Sponsored Article Posts (Native Advertising)
Native Advertising Platforms
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